Who is Lawrence Petersen?

Lawrence has built relationships with both offline and online Press & Media outlets. He directly Partner with world-class Digital Platform Providers and have created networks of Brand Ambassadors including Celebrities and Influences. Within a short period, he has successfully launched multiple websites and created Marketing Campaigns through building organic momentum and telling stories instead of barking up a tree. Seeing a business grow through strategic planning and the swift execution of solutions is what motivates him the most. As a Digital Marketing Professional he studied through UCT’s [University of Cape Town's] GetSmarter® program and received the opportunity to become the Marketing Associate at TRG (The Ritesolve Group).

His primary responsibilities as a Marketing Associate was all Advertising & Marketing related Projects. These Projects included but were not limited to; Launching Roadshows, attending Expo's, Conferences, Design Internal and External stationery, Corporate Branding, Advertising both Online and Offline, Marketing, Web Design, Email Campaigns & Video Content Creation for TRG's 6 Business Divisions. He also managed Google Ads & Analytics to great success. Building good relationships with their National and International stakeholders by ensuring that their Brand is aligned with the core Group Strategy was key to TRG's marketing success. Traveling nationally and locally to represent TRG at their business Roadshows and being part of a “Can do“ team of individuals meant his journey was one of enlightenment.

For a more detailed view of his career, find him on LinkedIn over here

Day to Day Operations:

A typical day at relatable includes; Account Management - Brand Administration - Advertisement Campaign Management - Website Administration - Digital Product Photography & Retouching - Video Ads - Adjusting Google Ads/Analytics - Press Releases - Adwords/SEO Maintenance - Graphic Design - Product Catalogues & Brochures - New Product Launch & Case Studies. We assist businesses with Finance applications through Marketing and Sales Strategies.

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Digital Certifications:

University of Cape Town GetSmarter® - Digital Marketing 2017

Details: Introduction to Digital Marketing-Website design and development-Web analytics-Search Engine Optimization (SEO)-Online copywriting-Online advertising and PPC-Social Media-web PR-Email marketing-Mobile marketing-Digital marketing strategy

Google Certifications:

Google™ Digital Garage - Fundamentals Of Digital Marketing 2018

Course Details: Analytics and data insights-Business Strategy-Content Marketing-Display Advertising-E-Commerce-Email Marketing-Local Marketing-Mobile-Search Engine Marketing-Search Engine Optimization-Social Media-Video-Web Optimization. This Certification is endorsed by: IAB Europe [Interactive Advertising Bureau] Certificate ID: W45 E3Q EVF Check: HTTPS://GOO.GL/Tjymo6